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Fitness board game now launched on Kickstarter will offer fun new way to get fit with family, friends
BoardGains™ gamifies group and solo exercise through unique fitness board game
Mississauga, Ontario — Oct.21, 2020 — Eric Mathura discovered the power of board games to unite people around fitness while working his day job as a personal trainer turned marketing and events manager for a local gym.
In 2016, he created a specialty bootcamp event called “Board Games Bootcamp,” applying a fitness twist to four different board game concepts. The event was a success, and it planted a seed in Mathura’s mind: What if one of those concepts could be turned into a real game?
After developing and testing his initial ideas, he came up with BoardGains™, a fitness board game in which individual players or teams roll the dice, move their game piece, complete physical exercises, and then collect “gains” as they complete a lap around the board.
The objective is to collect a set number of gains before anyone else . Players can gain advantages or are hit with disadvantages by collecting “Lucky? Play Cards.”
BoardGains is family-friendly, with simple, easy-to-follow rules. The game can be played in approximately one hour in any setting, no special equipment required.
Mathura continued to develop and test different iterations of the game throughout 2019. When COVID-19 rocked the world in March, Mathura seized an opportunity to finish the game’s development while furloughed due to his gym employer temporarily closing its doors.
Now, Mathura has successfully funded his Kickstarter crowdfunding campaign on Nov 11th to bring BoardGains in the hands of people everywhere. Mathura believes the timing is perfect as more people are staying at home and turning to home fitness activities during the pandemic.
“My vision in creating BoardGains is to provide a fresh new way to promote family fitness and friendly competition in any group of friends playing at the park or beach,” Mathura said. “The game is versatile enough to be used by personal trainers to teach their fitness classes and can even be played solo at home to get a workout in. The main goal is to make fitness fun and help all people achieve lasting health and wellness.”
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